Proof, not promises
The proof
is in the
stands.
From Liga Portugal to LaLiga, from a city full of people on a single night to a district club putting itself back together. Same engine, very different crowds. Here is who they are and what changed.
Flagship story
Football · Liga Portugal
Sporting Clube de Braga
Fan of the Match
Turning Passion Into Recognition.
SC Braga wanted the fans in the stand to count, not only the ones already tapping in the app. One season of Fan of the Match gave the club a way to see who brings the most to a matchday, and to reward them for it. The commercial side followed on its own: sponsors want to be part of moments a club can actually show.
0x
App downloads, in one season
0%
Return on investment
0x
Active users in the club app
- A Fan of the Season, on the road with the team in Europe
- New premium sponsorships, built on moments that mattered
- A stronger connection with the members in the stand
What the stand felt became part of the match.
On the pitch
Same engine.
Different stands.
Clubs running our app, Fan of the Match, or both. Pick a badge.
Football · Liga Portugal
Gil Vicente FC
App + Fan of the Match
The stand, on the app.
Gil Vicente runs the app and Fan of the Match together, so the fans in the stand are the ones being read, not only the ones already scrolling. Everything the crowd does on a matchday lands in a channel the club owns.
- The club's own app, in the club's colours
- A Fan of the Month, every month
- Micro reactions, synced to what happens on the pitch
Football · Portugal
FC Vizela
App + Fan of the Match
A reason to open the app mid-game.
Vizela puts the app in the hands of a crowd that turns up week after week, with Fan of the Match giving them something to do while the game is happening, and giving the club a read on who is actually taking part.
- Live participation during the match
- The most engaged fans, recognised
- One channel across the whole season
Football · Portugal
FC Alverca
App + Fan of the Match
A channel the club owns.
Alverca runs its own matchday channel instead of renting attention somewhere else. The app carries it and Fan of the Match sits in the middle: fans take part while the game is on, and the club keeps the insight once the whistle goes.
- Ownership of the club's own channel
- Fan participation, match by match
- Insight that stays with the club
Football · Portugal
FC Paços de Ferreira
App + Fan of the Match
The yellow, measured.
Paços brings the app and Fan of the Match to a crowd that has defended the same colours for decades. The club recognises the fans who react the most, and reads what the stand did, match after match.
- Recognition for the fans who show up
- Matchday engagement, tracked
- A read on the stand, every round
Football · Spain
CD Leganés
Fan of the Match
Same product. New league.
Leganés took Fan of the Match into Spain. The crowd changes, the language changes, the fixture list changes. What the sensors and the AI read does not. Emotion travels better than most things a club buys.
- Fan of the Match outside Portugal
- The same live read of the crowd
- Built for another league's calendar
Football · Portugal
USC Paredes
App + Fan of the Match
The Fanzone, always on.
Paredes runs the Fanzone hard. Trivia, polls, predictors and cashback keep something live in the app every week, so the crowd has a reason to open it between matches, and the club sees which activations they actually turn up for.
- Trivia and polls, live through the match
- Predictors open before kick-off
- Cashback that keeps fans coming back to the app
Football · AF Braga
Atlético Cabeceirense
App + Fan of the Match
A club rebuilding, with the same tools.
Cabeceirense spent years out of competition and came back in 2024/25. It does not have the budget of a top flight club, and it has the app and Fan of the Match anyway. A club putting itself back together needs its own channel and its own read on the stand more than anyone. The size of the club is not what decides whether it gets them.
- Back in competition since 2024/25
- The same platform a Liga Portugal club runs
- A district club with a channel of its own
Super Fan, beyond the stadium
Same engine.
Different crowds.
Off the pitch the platform goes by Super Fan. Music festivals, a city night, a park that runs for weeks, a brand that came along for the ride. None of them has a matchday. All of them have a crowd.
Music festival · Main stage
Rock in Rio
Super Fan
Four headliners, four different crowds.
Super Fan put the same engine in front of a festival crowd instead of a football one. Across four headline sets it read how emotional engagement built, peaked and fell away, and where the patterns repeated from one crowd to the next. The festival and its sponsor got something a ticket count never shows: what the audience actually felt, minute by minute.
- Ed Sheeran
- Doja Cat
- Scorpions
- Jonas Brothers
- Emotional engagement, concert by concert
- Engagement patterns across very different audiences
- How the crowd moved over the length of a set
SponsorPepsiCo
City festival · Braga
Noite Branca Braga
App + Super Fan
A city night, measured.
Noite Branca fills Braga's streets for a single night. The app turned that crowd into a channel the organisers could see: activations people opened on their phones while standing in the middle of it, and a conversion rate that showed which moments actually landed.
0%
Growth in event platform access
0%
Conversion rate on activations
Theme park · Season-long
Perlim
Super Fan
Christmas, on repeat visits.
Perlim runs for weeks, and the same families keep coming back. Super Fan gave them a reason to open it between visits, with trivia, polls and rewards tied to the park itself, so engagement stayed alive across the season instead of spiking on opening day.
- Engagement across the whole season
- Visitors reached between visits
- Moments the park can plan around
Healthcare · Brand activation
Joaquim Chaves Saúde
Super Fan
A brand that showed up in the moment.
Healthcare brands do not get a matchday of their own. Joaquim Chaves Saúde was part of one: the brand sat inside a live activation where fans played, voted and competed, so the name arrived with the moment instead of interrupting it.
- Live brand visibility
- Participation, not impressions
- Insight for the next activation