Success stories
Fan Engagement Success Stories
Fan of the Match is a fan engagement solution that turns emotion into measurable business outcomes.
Using real-time fan metrics, gamified fan experiences and privacy-first analytics, we help our clients unlock new ways to connect with fans and drive ROI.
From 10x more app downloads to new sponsorship activations and revenue streams, our clients use Fan of the Match to convert fan emotion into performance.
From sports clubs to sponsors and fan-centric brands, Fan of the Match proves how AI-powered Fan Engagement turns real-time emotion into audience insights, sponsor value, and scalable growth.
Fan of the Match SC Braga
Sporting Clube de Braga wanted to reinvent its connection with fans, to elevate the fan experience and to innovate how supporters engage with the club.
Traditional tools couldn’t capture real fan emotion or deliver real-time fan metrics that reflected the true energy of matchday.
The challenge was clear: how to turn emotion into actionable insights and use technology to build a stronger, data-driven connection between the club and its supporters.
Fan of the Match: AI-Powered Engagement for Clubs and Sponsors
That’s where Fan of the Match, PluggableAI’s Fan Engagement platform came in.
Using advanced fan analytics and real-time fan engagement data, Fan of the Match identified the most engaged supporters during each game and celebrated them both live and across digital channels: no wearables or intrusive tech required. Through the official SC Braga app and our AI-Powered technology, we unlocked new fan engagement benefits for both the club and its sponsors.
Fan of the Match Results for SC Braga
Fan of the Match delivered measurable impact for SC Braga in just one season:
1000% increase in app downloads within one season;
Over 800% ROI from the activation;
3.5x growth in active app users;
Strengthened emotional connection between fans and club;
New premium sponsorships powered by fan data insights.
How Fan of the Match Drives Loyalty and Commercial Value
Proven ROI through AI-Powered Fan Engagement
SC Braga achieved an 800% Return on Investment and over 10x App Downloads in just one season with Fan of the Match.
AI built for clubs
With our AI solution for clubs, SC Braga identified and rewarded their most passionate fans, creating stronger loyalty and turning fan emotion into actionable fan insights.
Premium Fan Segmentation for Sponsor Activation
Sponsors gained access to premium fan segments and real-time engagement metrics, unlocking new activation opportunities.
Redefining Fan Engagement
Fan of the Match SC Braga proves that innovative fan engagement strategies can go beyond simple gamification.
They create an emotional economy built on fan connection and recognition and turn fan passion into lasting relationships and sustainable revenue growth.
Your fans are already cheering. Let’s make it count. Book a demo and turn fan emotion into impact.
Super Fan Joaquim Chaves Saúde
Joaquim Chaves Saúde aimed to go beyond traditional brand activations. The goal was to stand out in live environments, create real emotional connection and measure fan engagement in a way that reflected audience energy and movement, not just clicks or likes.
Super Fan: AI-Powered Engagement at Live Events
With Super Fan, the brand transformed live events into innovative fan engagement experiences. Our AI-Powered live engagement platform, Fan of the Match captured audience energy in real-time, identifying and celebrating the most engaged fans.
Fans were recognized, creating memorable emotional moments and authentic fan interaction: all while generating valuable audience analytics for future activations.
Super Fan Results: Joaquim Chaves Saúde
Boosted brand visibility on-site and across digital channels;
Increased app engagement and participation;
Strengthened emotional connection between brand and its audience;
Delivered actionable fan insights to inform future activations.
Fan Engagement Results:
Fan Recognition that feels real:
Super Fan celebrated genuine engagement, rewarding fan emotion through AI-Powered technology.
Emotional Connection that drives loyalty:
By linking emotion to engagement, Joaquim Chaves Saúde turned audience enthusiasm into long-term brand loyalty.
Data-Driven Brand Growth:
Real-time fan analytics offered the brand a new way to plan future activations, supported by emotion-led insights.
Redefining Brand Activations:
Joaquim Chaves Saúde showed that innovative fan engagement strategies can create memorable experiences for fans and meaningful business impact for brands.
Book a demo to unlock real-time audience insights, emotional fan connection, and activation ROI — powered by Super Fan.
Super Fan Noite Branca Braga
The city of Braga wanted to turn Noite Branca Braga into more than a cultural event: they wanted to transform it into a connected data-driven experience where audience emotion could be seen, felt and measured.
Real-Time Fan Engagement with Super Fan
Using Super Fan, PluggableAI’s Fan Engagement solution, the city turned a cultural event into a powerful fan engagement experience.
Super Fan measured audience excitement through real-time fan metrics, identifying and rewarding the most engaged fans, while collecting valuable fan insights to enhance future editions.
Super Fan activation turned the streets into a stage of emotion, creating shared experiences between fans, artists and sponsors.
From Emotion to Data with Super Fan
Fan Engagement that transforms Cultural Events
Super Fan turned Noite Branca Braga into a data-rich activation, capturing fan emotion and recognizing top fans in real time.
The result? A cultural experience with both emotional impact and measurable performance.
Real-Time Audience Analytics for Promoters and Sponsors
Event promoters and brand partners accessed live audience metrics — from participation levels to emotional response — unlocking smarter planning and sponsor-ready insights.
Super Fan Results:
Ranked among the top downloaded apps in app stores;
Achieved 588% growth in event platform access;
Increased conversion rate by 90%, boosting user participation and engagement;
Captured high-value behavioral data to support event planning and sponsor visibility strategies.
Emotional Economy in Action
Super Fan converts audience emotion into strategic data. Cultural events become more responsive, more valuable and more aligned with audience and sponsor goals.
From Celebration to Strategy
Our multimodal Fan Engagement platform bridges the gap between emotion and analytics - powering festivals, events and brand activations with insights that matter.
Turn audience emotion into performance. Schedule your Super Fan demo today.