About PluggableAI

We measure
what the
crowd feels.

PluggableAI is a Portugal-based startup, founded in 2022, on a mission to make fan engagement effortless, exciting and scalable.

Who we are

We're not just another tool in your stack.

We develop plug-and-play AI solutions that help clubs, brands, media and event promoters connect with their audience in real time: safely, memorably and with measurable impact.

We're here to redefine how fan engagement feels: smarter, safer and unforgettable.

Our technology

Emotion, read live and priced fairly.

Our solution powers experiences like Fan of the Match, a fan engagement platform that blends emotional connection with audience analytics. Real-time insights, gamification and AI-driven fan recognition combine into once-in-a-lifetime fan experiences that strengthen loyalty and deliver sponsor-ready data.

Whether you're designing a fan engagement strategy, scaling a digital platform or analyzing audience behavior, PluggableAI turns real-time fan metrics into lasting emotional connection.

Our vision

The future of fan engagement is personal.

We believe it lies in personalization, emotional connection and fan intelligence. Our vision is to set a new standard by combining AI, audience analytics, gamification and emotional design — so brands turn fan interaction into fan retention, and fans into loyal communities.

Success is not clicks. It's real-time insights, deeper fan loyalty and measurable engagement.

Meet our team

The people behind every match.

Engineering, AI, finance and growth in one room in Braga — which is why a club that asks for something on Monday usually sees it by the weekend.

The PluggableAI team together outside the office in Braga, Portugal

Talk to us

Bring it to your matchday.

Tell us about your club, your sponsors and the season ahead. We'll show you what the crowd is already telling you.